Dr. Petraq Papajorgji
Applying Mind Genomics to Social Sciences: The Fraying of America

The book "Applying Mind Genomics to Social Sciences: The Fraying of America" authored by Arthur Kover, Petraq Papajorgji, and Howard Moskowitz, presents the new approach of Mind Genomics. The book offers applications of Mind Genomics used to understand what people think about political and social problems America faces nowadays. There are 12 chapters presenting sensitive social and political issues such as Who runs America, Anger in America, The Future of America, The American Dream, Change in America, and The Decline of America. The goal of the book is to better understand how people react to ideas in a formal and structured way, using the principles of stimulus–response (from experimental psychology), conjoint measurement (from consumer research and statistics), Internet-based testing (from marketing research), and multiple tests to identify patterns of Mind-Sets (patterned after Genomics). The Link: https://www.igi-global.com/book/applying-mind-genomics-social-sciences/270441


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Petraq J. Papajorgji is Emeritus professor at European University of Tirana, Albania and Fulbright Scholar. Is author/editor of 15 books and a number of scientific articles. Editor in chief (2010 – 2020) of International Journal of Agricultural and Environmental Information Systems, (IJAEIS) indexed in 14 international databases. IJAEIS is published by IGI Global publishing house.